Manage and implement digital tagging and analytics measurement strategy for Hertz Global portfolio of Digital products, including websites, blogs, mobile apps and reporting applications. This role will work closely with development, analytics, digital marketing and business team members to capture the data needed to drive business decisions.
This role is part of the Digital Analytics & Performance Management team within the Hertz Global eCommerce organization. This team is focused on enabling new digital marketing capabilities and defining the strategic roadmap for evolving our ecommerce platforms across the digital and non-digital space. This role will be responsible for the development and implementation of analytics and tagging strategy across all digital properties with a focus on enhancing our reporting, analytics, and paid media optimization activities.
Education Minimum Requirement:
Required Experience and Skills:
Preferred Experience and Skills:
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.