• Digital Media, Marketing Manager

    Location US-FL-Estero
    Job ID
    175774
    # Positions
    1
    Category
    Marketing
    Division
    WHQ - Estero - Only
    Position Type
    Regular Full Time
  • General Responsibilities

    About the Role:

    We are looking for an experienced media professional who is passionate about driving our deep value rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving digital media campaigns.  The focus will be on leading all planning and buying strategies for the Thrifty brand that can successfully capture market share and improve brand identity/awareness among rental car consumers. This is a position for those who love working in a fast-paced, dynamic environment, and are constantly managing multiple projects with varying priorities at the same time.  

     

    Key Responsibilities:

    • Responsible for executing Thrifty’s business objectives by leading the development and execution of Thrifty’s paid media strategy – including the appropriate media mix and tactics
    • Manage media agency to develop consumer-centric omnichannel media plans that deliver on brand objectives, are inclusive of prior media performance and are measurable and optimizable
    • Develops and manages relationship with media partners to ensure ongoing and successful campaign deliver and optimization
    • Champion media innovation and provide thought leadership within the Thrifty team through new ways of reaching/engaging consumers, targeting, data and measurement.
    • Manage the improvement of keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management and reporting tools
    • Drive revenue through proactive and continued optimization of tactics

    #LI-SH1

    Mandatory Requirements

    Educational Background:

    • Undergraduate degree in marketing, advertising, economics, finance or related / relevant field required (MBA Preferred)

    Professional Experience:

    • 5-7 years of professional experience within brand management, digital marketing, e-commerce or related field
    • 5-7 years of experience managing large media agency with $10+ million marketing spend
    • Has a demonstrated track record of budget and agency management, media performance and analysis, creating measurement plans and models, and using data to inform business decisions
    • Trade certifications preferred (Google Adwords, Google Analytics, Bing, Facebook)
    • Experience in travel industry a plus

    Knowledge:

    • Strong knowledge of digital advertising platforms with high proficiency in Paid Digital KPIs, analytics, testing, and optimization
    • Strong understanding of media acquisition principles, trends and best practices
    • Strong Excel, PowerPoint skills – ability to create senior-level reports and communicate recommendations, both verbally and written

    Skills:

    • Data-driven decision making and results-oriented (and measurable) focus
    • Highly collaborative and invested, not only in the success of your team but the entire organization
    • Proven creative mindset and innovative thinking
    • Excellent analytical skills with attention to detail
    • Action oriented thinking, able to understand and interpret analytical reports/research in order to make a decision

    EEO Statement

    Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

    Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

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